CHALLENGE

INSPIRING THE NEXT
GENERATION OF
CREATORS

Adobe stands for “creativity for all”, taking part in collaborations with
artists from different disciplines and making their tools available to
everybody.

This time, they wanted to expand the approach from professional to
aspiring hobbyists and next gen artists while maintaining credibility
with our core creative Pro audience.

We were asked to find the right superstar to collaborate with – a
unique, well known and aspirational character that could enhance the
reputation of Adobe; somebody with a backstory and a mission
socially relevant today.

And once we have the perfect partnership, we should launch its tools
with an idea that was able to inspire the next generation of creators to
start doing great with those new tools right away.